BIODEGRADABLE BLUE LOOKBOOK

SS22 BIODEGRADABLE BLUE LINE We live on a blue planet.  We play in the blue water & breathe the blue sky. We are so fortunate to have the earth’s support. As climate change is undeniable now, we must choose wisely.  Fast fashion or locally made? Large corporations or small business? Plastics that lasts forever or biodegradable? We can choose ourselves, our families, strangers, bees, blue whales,  future generations & this beautiful earth right now.  This line was created to honor the planet we call home & the body we call home.  Biodegradable & Locally Made in Slow, Small Batches.  Purposeful styles for you to surf, sweat & smile in.  Find clarity, confidence & self love.  Get outside in nature. Connect with the earth & yourself. Swim x Activewear that truly aligns fashion with wellness. For surfers & sun lovers,  our first solid color is more fade-resistant to the elements of salt & sun.  It’s easier to care for than our in-house prints, slightly thicker & more supportive. With our signature tan thread contrast stitching, this line pairs harmoniously with our prints & hemp. Enjoy all our styles in a new periwinkle powder sky blue. Made in CA with our innovative biodegradable nylon. It’s buttery soft & a friendlier price. PSYCHEDELICHONEY.COM  RESPONSIBILITY  Fashion has proven the innovation his here. With 1-off eco-lines, corporations poll consumers to see if we will choose sustainably or not. They could choose to simply create everything sustainably, as they have demonstrated they know how. But they choose profit over the planet, putting everyone & everything at risk. As consumers we have power. By choosing sustainably, we create demand for change. We direct the market. LOCAL Locally Made in Ca means we are not taking advantage of women overseas with lower wages in unhealthy working environments. It means a lower carbon footprint. It means we support other local businesses, jobs, dye shops, print shops & sewers. When our dollar circulates locally, everyone in the community thrives. It’s just like shopping your local farmers market vs. a grocery store. BIODEGRADABLE Don’t worry! Our biodegradable nylon will not embarrassingly disintegrate on you while you swim. The decomposition process only starts when the garment is in the anaerobic environment of a landfill:)  Once in a normal underground landfill,  our fabric will disappear from the planet in only 3 years! Other swim & activewear lasts 40-200 years.  And sheds toxic microplastics along the way. Chemists created plastics long ago to last forever. An innovation that back then seemed like a solution. As it has now become a problem, chemists simply returned to the lab & designed synthetic polymers that purposefully do not last forever.  As we know the recycling system is broken ~only 9% of plastic is actually recycled. And there are not yet widely availably large composting systems. So we believe biodegradable is the best solution for our planet right now:)